Social Media And Why You Need To Use It

Put simply, social media puts your business in touch with the world.

According to a study done by University of Oxford, roughly one third of the world’s population has access to the Internet, with more than 80 percent of the global online population participating on one or more social networking sites.

The potential to raise brand awareness through various social media sites is huge. Being able to stay in-touch with customers and connecting to them in a personal way makes a difference.

Social platforms like Facebook, Twitter, LinkedIn, and YouTube allow your customers to interact with your brand and instantly comment and share your products, news, special offers and recommendations amongst their friends. If your products and services are appealing, fans and followers of your brand pages will “Like” “Share” “retweet” and “re-pin” helping your business to travel further than just your immediate business or social circle.

Social Media allows for two-way communication between businesses and their customers and is a lot quicker and more exciting to use than traditional websites. It’s a platform where you can be creative and draw attention to your brand.

Some of the benefits of using social media include:

  • The ability to targeted specific users
  • The ability to create strong brand awareness
  • The ability to share pictures, videos and stories
  • The ability to broadcast news, special offers, and promotions

Whether you are running a small business or large corporation, the importance of using social media should not be overlooked.
There are over 300 different social media sites available and it can be easy to get overwhelmed or distracted.

We suggest sticking to the most common sites:

  • Facebook
  • Twitter
  • Youtube
  • LinkedIn
  • Blogs
  • Google+

Has your experience with social media been positive or negative?
Need more help or advice?
Comment below and let us know!

Melanie Lovejoy
College Works Painting
Social Media Marketing Assistant

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